In the series « HARRODS BAGS », the cost of living in 2024 is put into perspective . Essential supermarket household items feel not much different than luxury goods bought in Harrods, the department store known for its opulent shopping.
"Having worked there, I noted no one really needs anything sold in Harrods: all the goods are made to satisfy lavish desires rather than genuine needs. In contrast, the essential items commonly found in supermarkets won’t have their place in a such luxurious place."
As Pozzo di Borgo navigates the divide between essentiality and extravagance, she highlights the manufactured desires within a consumer-driven culture, where opulence often overshadows practicality.
Pozzo di Borgo's series acts as a visual commentary on the profound impact of consumerism: the dichotomy between the bags and the objects lead the viewer to consider the implications of consumerism, making you ask each time you buy: Does it reflect a genuine need, or is it shaped by the insatiable desires perpetuated by a consumer-driven society?
